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Restaurants & cafés

Juice and drinks shop feasibility study

Latest regulatory change: 2026 · reviewed 2026-11-05

A shop or kiosk preparing fresh juices, fruit cocktails and cold drinks to order.

  • 15 requirementsRegulating juice shops[1]
  • SAR 1.09Per litre of high-sugar packaged drinks since 2026[3]
  • 55%Self-sufficiency in mangoes in 2024[5]

Latest regulatory and market changes

  1. 2025From July, the Saudi Food and Drug Authority (SFDA) required food businesses to disclose caffeine in drinks and display nutritional information on menus.[4]
  2. 2025The Ministry of Municipalities issued 15 requirements for juice shops, including separating preparation, serving and storage, disclosing ingredients and allergens, and electronic payment.[1]
  3. 2026Excise tax on sweetened drinks began to be applied in tiers by sugar content, exempting 100% natural juices and drinks prepared in-store and served in open containers.[3]

Why now

  • Packaged drinks containing 8 grams of sugar or more per 100 ml are taxed at SAR 1.09 per litre, while juice prepared in-store falls outside the definition.[3]
  • Self-sufficiency was 55% for mangoes and 65% for grapes in 2024, so part of the fruit supply depends on imports.[5]
  • The new tax replaced the flat rate of 50% of the selling price.[2]

SAR 23.9 billionRestaurant and café point-of-sale sales in Q1 2025, second only to food and beverages, according to the Saudi Central Bank (SAMA).[6]

The idea and business model

A shop or kiosk preparing fresh juices, fruit cocktails, smoothies and cold drinks in front of the customer. Revenue depends on daily cups and the average price per cup, with sales rising in summer and in the evening.

Model: Site-based retail

Project economics

Revenue formula

Daily cups×Average price per cup×Operating days

Sales channels

  • Sales in the shop or kiosk
  • Delivery apps
  • Event orders

Largest cost items

  • Fruit, milk and ingredients
  • Cups and packaging
  • Salaries
  • Rent and fit-out

Decisive indicators we measure

  • Cost per cup
  • Fruit waste rate
  • Cups at peak hour
  • Average bill value

Relevant authorities

  • Ministry of Municipalities and Housing (MoMAH) via Balady: licence and juice shop requirements
  • Saudi Food and Drug Authority (SFDA): product and ingredient conformity and caffeine disclosure
  • Zakat, Tax and Customs Authority (ZATCA): excise tax if packaged sweetened drinks are sold
  • Ministry of Commerce: Commercial Registration (CR) and Saudi Business Center number

What needs your attention

  • Fruit waste and price volatility determine the cost per cup.
  • Kiosks need a 6-metre distance from entrances and municipal approval in car parks.
  • Demand is seasonal and rises in summer.

What a Juice and drinks shop study calculates for you

  • Cost per cup for each item at current fruit prices
  • Sales seasonality between summer and winter
  • Shop versus kiosk in rent and capacity
  • Daily sales needed to break even
  • Refrigeration and fit-out requirements under the regulations

Every one of these figures appears in your study with its source and date, built on your location and capital, with a clear line between documented facts and assumptions.

Sources

Most sources are Saudi government and press pages in Arabic; titles are kept in their original language so you can find them.

  1. البلديات: 15 شرطاً لتنظيم محلات العصائرعكاظ · 2025-11
  2. بدء تطبيق تعديلات أحكام اللائحة التنفيذية للضريبة الانتقائيةهيئة الزكاة والضريبة والجمارك · 2025-12
  3. الدليل التوضيحي لتطبيق النهج الحجمي المتدرج على المشروبات المحلاةهيئة الزكاة والضريبة والجمارك · undated
  4. إلزام المطاعم بالملّاحة والإفصاح عن كافيين المشروبات وحرق السعرات في المنيوعكاظ · 2025-06
  5. بأعلى من 100%.. السعودية تحقق اكتفاءً ذاتياً من الألبان والتمور والبيضعكاظ (عن الهيئة العامة للإحصاء) · 2026-04
  6. عمليات نقاط البيع في السعودية تسجل 181 مليار ريال خلال الربع الأول من 2025مباشر (عن البنك المركزي السعودي) · 2025-05

Last reviewed: 4 November 2026. This page introduces the activity; detailed figures belong in the study.