Market and competitor study: the foundation of the study
Every number in the financial study starts in the market: how many customers, at what price, against whom. A weak market study cannot be rescued by any financial model.
What it answers
- Who is your customer, where do they live or work, and how much do they spend?
- How large is demand within your location’s catchment, not the whole city?
- Who competes in that catchment, at what price, and what are they missing?
- Why would a customer choose you?
Competitor analysis around the location
A real competitor serves the same customer in the same catchment. The analysis starts from a map of the distance your customer usually travels.
For each competitor: actual price (source and date, converted to pre-VAT), published ratings, hours and what sets them apart, then a positioning map showing the gap.
Market data sources in Saudi Arabia
- Official population and spending statistics from the General Authority for Statistics.
- Data published by the sector’s ministries and authorities.
- Competitors’ published prices on their sites, delivery apps and Google Maps.
- Published rental listings for comparable locations.
- Field counts of footfall or traffic at set times.
Anything not documented is written as an assumption with a range and a reason.
What to verify in the field
Some variables are only known by measuring: footfall, a competitor’s peak-hour queue, parking. We send you a precise list of what to measure and how.
Market readings for common projects
Read how these markets developed in Saudi Arabia, with sources (Arabic): specialty coffee, cloud kitchen, grocery, nursery.
Frequently asked questions
Do you visit the site?
We rely on verifiable published sources and send you a precise field-measurement list that you carry out.
Do you name competitors in the study?
Yes, your own study names the competitors around your location with their published prices and dates.