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Retail

Florist feasibility study

Latest regulatory change: 2026 · reviewed 2026-11-05

Selling fresh flowers and arranging bouquets and gifts for occasions, with delivery.

  • 750 millionstems produced with Reef support in 2024[3]
  • 70%Saudization rate in flower outlets[1]
  • 2026target date for 2 billion stems a year[3]

Latest regulatory and market changes

  1. 2020A ministerial decision requires outlets selling flowers and plants to Saudise 70% of their workforce, as one of 12 activities.[1]
  2. 2024The Ministry of Environment, Water and Agriculture (MEWA) announced an initiative to localise flower growing and reduce reliance on imported flowers, with loans covering 70% of project costs.[2]
  3. 2025The Reef programme announced that supported flower production rose from 500 million stems in 2020 to 750 million in 2024, with a target of 2 billion stems a year by 2026.[3]
  4. 2026The Ministry of Municipalities and Housing (MoMAH) issued requirements for shops selling seedlings and ornamental plants; they are in force.[4]

Why now

  • The initiative to localise flower growing aims to meet local demand instead of high-cost imported flowers.[2]
  • Expansion of protected (greenhouse) farming to raise local flower production, with growth of 34% in 2023.[5]
  • The target of 2 billion stems a year by 2026 increases local supply.[3]

750 millionFlower stems produced with Reef programme support in 2024, up from 500 million stems in 2020.[3]

The idea and business model

A shop selling fresh flowers and plants and designing bouquets and arrangements for occasions, weddings and offices. Revenue comes from ready-made bouquets, custom orders, event decoration contracts and delivery.

Model: Site-based retail

Project economics

Revenue formula

Daily orders×Average order value×Operating days

Sales channels

  • In-shop sales
  • App orders and delivery
  • Event and corporate contracts

Largest cost items

  • Flower and plant purchases and wastage
  • Rent, fit-out and refrigeration
  • Salaries
  • Packaging and delivery

Decisive indicators we measure

  • Wastage rate
  • Average order value
  • Online share of orders
  • Stock turnover in days

Relevant authorities

  • Ministry of Municipalities and Housing (MoMAH) via Balady: shop licence and requirements for selling seedlings and ornamental plants
  • Ministry of Commerce: Commercial Registration (CR) and consumer protection
  • Ministry of Human Resources and Social Development (HRSD): 70% Saudization rate for flower and plant outlets
  • Civil Defence: safety certificate for the shop

What needs your attention

  • Flowers are highly perishable, so wastage and the cold chain determine profitability.
  • Demand is seasonal and concentrated around occasions, Eid holidays and graduation season.
  • The 70% Saudization rate determines the salary structure.

What a Florist study calculates for you

  • Expected wastage rate for each variety
  • Cold chain cost
  • Effect of seasons on monthly sales
  • Cost of 70% Saudization on salaries
  • Daily orders needed to break even

Every one of these figures appears in your study with its source and date, built on your location and capital, with a clear line between documented facts and assumptions.

Sources

Most sources are Saudi government and press pages in Arabic; titles are kept in their original language so you can find them.

  1. قرار توطين منافذ البيع في 12 نشاطاً اقتصادياًوزارة الموارد البشرية والتنمية الاجتماعية · 2020-03
  2. Saudi Arabia localizes rose cultivation to boost agricultureArab News · 2024-09
  3. صادرات الورد السعودية تتجاوز 2.7 مليون ريال مع نمو صناعة العطورالاقتصادية · 2025-11
  4. اشتراطات محلات بيع الشتلات ونباتات الزينةوزارة البلديات والإسكان · 2026-10
  5. خطة لرفع إنتاج الورود بواسطة البيوت المحميةالوطن · 2024-09

Last reviewed: 4 November 2026. This page introduces the activity; detailed figures belong in the study.